Mobile Optimization

Test and personalize the mobile web and app experiences based on user behavior and mobile context. Deliver interactions that engage and convert through iterative testing as well as rules-based and AI-powered personalization.


Small screen, big opportunities.

Your audience is increasingly mobile, and they’re looking for experiences that meet their real-time wants, needs, and expectations wherever they are. It’s a big enough order on desktop, but it can be even more challenging on the ever-evolving array of mobile devices. And mastering that challenge is more central to your success than ever before.

With the comprehensive mobile optimization capabilities in Adobe Target, you are empowered to deliver the mobile interactions your customers crave. Leverage user- and mobile-centric insights to tailor the right experiences for your customers’ hands.

See what makes it work.

A/B and multivariate testing
Test design, content, and offers to serve your customers the most effective and engaging mobile app and site experiences.

Rules-based personalization
Tailor the experiences you deliver to mobile audiences based not only on their behavior and profile, but on their device itself, including as operating system, screen size, orientation, geolocation, touch-enabled functions, and more.

AI-driven personalization
Engage audiences and individuals with mobile experiences that convert with machine learning capabilities powered by Adobe Sensei.

Personalized recommendations
Easily create, test, and power item or content recommendations within mobile apps and sites.

Cross-channel profile
Take advantage of a profile that progressively collects interaction data from one touchpoint to another for seamless personalization across the customer journey.

Analytics-enhanced audiences and reporting
Deepen analysis of your testing and personalization activities in Adobe Target using Adobe Analytics data with a bi-directional, server-side integration. Use mobile specific metrics to optimize and tailor mobile web and app experiences, maximizing the potential of each critical interaction.

Learn more about mobile optimization in Adobe Target.

Personalize and test experiences in mobile apps.

Learn how easy it is to use the features of Adobe Target in mobile apps with these tutorials in our Help section.

Learn more

Improve your mobile apps.

Learn how to cross-sell, upsell, and optimize conversions within any mobile app or site, all with a few quick clicks in this short video.

Watch now

Get better with mobile.

Discover how to use the mobile testing platform in Adobe Target to maximize your mobile experiences in our documentation.

Read more

See related features

One-click personalization

Tap into powerful AI — using one click to activate testing and personalization — to find the best-performing experience for each visitor.

Rules-based personalization

Tailor experiences based on browser or device type, brand affinity, whether visitors are new or returning, or any existing profile data you have at your disposal. Build your own rules to drive personalization across different touchpoints.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.