A comprehensive webinar guide for all experience levels, this free eBook includes topics such as;

- How to get started from a technical perspective
- Best practices and tips for engaging your webinar audience
- How to strategically structure your program to generate leads
- The best way to squeeze the most leads out of webinars 

This eBook will benefit anyone involved in webinars - marketers and non-marketers alike.

Check out a preview here.


Shelby has been in high tech marketing since 2004, currently implementing programs in demand generation and product marketing at Adobe after several years on the field marketing team. She has produced and managed over 500 webinars since 2007 and is the author of the Webinar Best Practices blog on adobe.com.  Previously she led the marketing departments for channel partners of IBM and Adobe. She has a MBA with a dual-focus in Marketing and Management from San Diego State University and a bachelor’s degree in Literature and Writing from the University of California San Diego, Revelle.

Shelby Britton

Sponsored by Adobe Connect

Adobe Connect Webinars

Adobe Connect Webinars for content marketing helps marketers deliver compelling, immersive events; maximize attendance; and measure results to identify the most relevant leads and optimize campaign investments.  Adobe Connect is the ideal solution for any organization committed to delivering engaging content at any stage in the customer engagement cycle.