Teste e otimize sempre as experiências digitais com o Adobe Target.
Encontre o indivíduo no palheiro e depois o encante. Testes A/B e multivariados. Personalização. Automação com IA em escala. Aproveite todo o mecanismo de otimização com o Adobe Target.
Benefits
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.
Experiências do cliente excepcionais requerem ferramentas excepcionais.
A Adobe é a líder isolada em plataformas de otimização de experiências. Leia mais no relatório The Forrester Wave™: Plataformas de otimização de experiências, 2º trimestre de 2018.
How we're different
Personalization at scale
Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, offline, first, second, and third party — into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended, and attributes can include strings, integers, arrays, and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimization
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalize in Adobe Target.
Dê voz aos seus dados com a IA e personalize a experiência.
Até 2020, a maioria das empresas na Europa planeja adotar a IA para melhorar as análises. Leia O contexto é tudo.
Success stories
A DER Touristik usa a Adobe Experience Cloud para oferecer experiências pessoais e uma jornada do cliente coerente online e offline.
A mudança da percepção sobre dados digitais leva a melhores decisões, poupa tempo e melhora a eficácia.
Mantenha seus clientes satisfeitos em um mercado competitivo, proporcionando experiências relevantes em todos os canais.