An overhead view of flat lay photography.

Flat lay photos connect with audiences.

“It isn’t just people selling things. It’s people showing their audience what their world is like, how they stay organised, what a morning looks like for them or what they take when they travel,” says Elkady. “Flat lay photography has been a great way for people to get to know the person behind the scenes and the world that they live in.”

Flat lays give the creator complete control over the composition, which means complete control over the message the image sends. With the right set-up and some simple props, anyone can try the flat lay style at home. That makes it an accessible photography style and it makes your content relatable, by showing how anyone with the right ingredients or tools can complete a recipe or project.

Equipment for photographing flat lays.

The most important items you need for flat lay photography include a good source of light and a way to hold your camera steadily above the items you shoot.

Invest in a good tripod.

You can take a flat lay simply by holding your phone or camera over an arrangement of items on the floor. However, it can be a challenge to hold your camera completely still and level. A phone or camera tripod that can face downward with a small bubble level will be a huge help. Alternatively, a C-stand — a type of scaffolding for camera equipment — can hold your camera in addition to lights and other equipment.

If you plan to shoot a large array of items or shoot on a raised surface like a table, you may want to invest in a more high-quality tripod or C-stand that can rise up higher than cheaper options. This will give you enough space to shoot large compositions.

“I’ve found that my clients like those larger scenes with lots of objects and lots of storytelling,” says Elkady. “They can get more out of that image. When you have a larger scene, you’re able to crop it into micro scenes and the content goes further for the client.”

Get a tethering app or cable.

Control your camera from your laptop or mobile device with a digital tethering app or physical cable. You can then adjust camera settings and see your image results without the need to take your camera off its tripod or C-stand.

Adjust your light.

When possible, set up your flat lay close to a window. The time of day may be a factor in your choice for the shoot depending on the location of your windows. Use a bounce board or reflector across from the window to direct the natural light back toward your set-up. A piece of white poster board or foam board can make a great DIY bounce board. Or you can create a DIY lightbox.

If your windows don’t give you good light, use an artificial light tilted diagonally down toward your arrangement. Soften your light with a diffuser and put a bounce board or reflector across from it to get more even lighting.

Use the right camera lenses and features.

Enable the grid guide on your camera or iPhone and align your most important items on the cross-hairs of the grid. This will help you to lay out your composition according to the rule of thirds. With the right lens, you can capture your entire flat lay without distortion.

“I usually use a 50 mm lens,” says Barnes. “Because anything wider than that gets distorted around the edges and anything closer in, like a 100 mm, is just too close up.”

Prepping for great flat lay photos.

The flat lay style is built around a narrative. “I think of my story and that helps me to bring in my supporting elements,” says Elkady. “Then, after defining the materials, textures and colours that I want, the fun starts and I begin to arrange.”

1. Choose your story.

Decide on a story to tell and you can elevate a simple shot of objects to a more engaging image. “Say you want to make a flat lay about oatmeal. Think of what else went into the oatmeal and what you do while you eat it,” says Barnes. “Adding a crossword puzzle and a cup of coffee tells more of a story than just a bowl of oatmeal.”