What is a transparent overlay?
A transparent overlay is a layer of hue used to creatively change the colour of an image. Transparent overlays can be a single colour or multicolor. Multicolor gradients can be radial, with one colour in the centre that fades into another at the edges or linear, with colours that fade into each other from top to bottom or left to right.
Effective uses of transparent overlays.
Transparent overlays are a great way to showcase brand colours in background images or hero images (prominent images in a design). A solid colour background can also be effective, but an image with a colour overlaid onto it can be more dynamic and have more narrative power.
Stock photos, vector graphics and clip art are, by definition, generic. Use a transparent overlay of your brand colours to turn these resources into branded assets (images that align with a company’s brand identity).