Customer profiles provide insights from across devices, channels, and data sources, so your audience can be segmented for targeting and personalization activities.
Adobe's a Leader in The Forrester Wave: Data Management Platforms. Read our report ›
Enterprises face speed bumps on the way to customer intelligence.
Disconnected data sources.
Lack of real-world offline data merged with digital channels.
Disconnected data silos.
Multiple disparate technologies.
Building a complete customer profile is worth the bumps on the way.
Customer insight improves with an integrated customer profile drawn from connected data. Advanced identity management tools and flexible device graph controls help you understand your customers across all devices.
Cross-channel orchestration is simple and fast when you have robust cross-device customer profiles that can be used to deliver the right experience at the right time.
A customer profile allows you to create and deliver relevant messages, offers, and content. Enhanced visibility allows you to personalize and target experiences that really matter to your audience.
Touchpoints drive higher conversions with a clear, accurate view of your customers and a common ID tracking behaviors and devices.
Adobe Audience Manager connects data from online and offline channels, merging touchpoints, preferences, and traits into a single profile. Integrated marketing tools allow you to target that profile with personalized cross-channel messages that get noticed.
Leading brands are building brand loyalty from customer insights from Adobe Audience Manager.
"You know who your customers are…and you're able to target specific messages, be more personalized."
— Shelley Wise, Director of Brand Marketing, Princess Cruises
"We are going from brand-centric messaging..to more of a human-being centered way of communicating."
— Lukas Kircher, Founder and Partner, C3 Creative Code and Content GmbH
Which data sources can be pulled in to create a unified customer profile
Web analytics, ad campaigns, email, CRM, in-store transactions, call center, Internet of Things (IOT), Set-Top Box (STB), and other data sources are integrated to create customer profiles inside the Adobe Audience Manager DMP.
Does a customer profile get automatically updated as new data arrives?
Yes. Adobe Experience Cloud continually updates customer profiles in real time to account for the latest interactions and devices usage.
Can I connect devices to a profile when a user has not logged in to a site?
Adobe Audience Manager is integrated with our Device Co-Op, so you can identify customers through a shared network of protected user data that helps authenticate their identities.
Which customer attributes can I target under a customer profile?
Adobe Audience Manager provides audience intelligence capabilities that enable you to classify age, gender, life stage, customer affinity, education, location, and more.
Can we share profiles with other marketing teams?
Yes. You can categorize customer types into audiences that can be shared across all Adobe Experience Cloud solutions so your social, search, advertising, and other teams have the same view.
Can I augment my first-party customer profile with other sources of data?
Yes. You can ingest and organize second- and third-party data to provide deep insights into your customers.