Gather disparate data into integrated customer profiles.

Bring all the information you have about a customer — both online and offline — together in one place. That way, you can build truly personalized messages that get noticed.

Unify customer data

Track every interaction from both online and offline channels and merge it into a single profile.

Personalized marketing

Utilize customer data to create successful cross-sell, up-sell, and loyalty programs.

Adobe Marketing Cloud integration

Leverage all eight Adobe Marketing Cloud solutions to collect customer data and create master marketing profiles.

Heathrow Airport takes off toward personalized customer experiences.

The targeting capabilities available in Adobe Marketing
Cloud help Heathrow deliver personalized experiences to each unique traveler.
"Customer touchpoints include several websites, our mobile app, and email communications. We're also developing SMS capabilities, so we need to track cross-channel behavior and use it to guide our marketing. The integrated customer profile in Adobe Campaign helps our customer relationships evolve over time through progressive personalization."
— Simon Chatfield, Head of eBusiness and CRM, Heathrow Airport Limited


3 ways to combine anonymous and authenticated data. 

See integrated customer profiles in action.

See how efficient it is to create one-to-one messages across online and offline marketing channels.

Explore all of our solutions.

Read our use-cases for best practices in Campaign.