Audience Segmentation

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions.


Campaign serendipity — the right person, in the right place, with the right message.

The right targeting can help you avoid sending the wrong message to the wrong customer, and wasting valuable marketing dollars. Understanding who your customers are — their interests, demographics, and channel preferences — is key to creating personalized experiences that get results.

Easily customize your segments by using any part of your unified customer profile data. For example, segment based on a type of car, but only send a message to the primary vehicle driver. Once you’ve defined target segments, use them in cross-channel campaigns or export them to use in other Experience Cloud solutions.

With Adobe Experience Platform, you will have direct access to an even richer pool of data from online and offline sources, including Adobe Analytics, aggregated into unified customer profiles where you will be able to segment your customers with more granularity within Adobe Campaign.

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See what makes it work.

Unified customer profiles
Richer data points make segmentation and reporting more powerful. Connect your online and offline data sources with Campaign to product more granular and applicable segmentations.

Visual segmentation tools
A single visual environment brings together channel workflows and targeted segmentation, allowing you to guide customers through their unique journey.

Dynamic list selection
Automatically enroll or remove contacts from each segment based on behavior and eligibility without having to manually update each list.

 

See related features.

Customer profiles

Take advantage of customer profiles to extend or enrich your campaign data by adding new attributes or tables to existing records.

Federated data access

Use data where it resides instead of setting up data migration processes. This way, your data is always up to date for faster campaign execution, and convenient for you to access.

Data Connectors

Data connectors enable you to integrate big data sources, such as CRM, e-commerce platforms, or point of sale systems.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.