Adobe Campaign is constantly improving. See what’s new.

With Adobe Campaign, you always have access to the new features as soon as they’re released. Take a look at the latest.

Adobe Campaign Standard 17.10

Fatigue Management

Fatigue management allows you to create fatigue rules to manage over-communication with profiles and reduce unsubscribe rates. Fatigue rules are easily built, but are extremely flexible with capabilities such as counting messages across multiple channels (including transactional messages), only counting specific deliveries, or applying rules to specific profiles.



Content Creation: Import from a URL

Import from a URL enables you to quickly retrieve your creative content from a website to build emails for any delivery. Additionally, you can streamline your creative process by enabling third parties to share content directly through a URL. Imported content can be flexibly used as part of a single delivery or at the template level, ensuring brand consistency for all related campaigns whether they be workflow-based or transactional messages, and include A/B or multivariate testing.


Adobe Campaign Classic 17.9

Hadoop Connector via HiveSQL

Enabled by Federated Data Access, Hadoop Connector via Hive SQL allows Adobe Campaign users to seamlessly connect to their big data infrastructure to discover, query and segment data from Hadoop without importing the dataset or storing it within the Adobe Campaign platform.

SAP HANA connector

Break the silos and leverage all external data ‪in ‪Adobe Campaign in real-time through Federated Data Access ‪connectors, now also supporting SAP HANA. Federated Data Access allows users to connect all their disparate, external databases with Adobe Campaign; query data in real-time from multiple sources without importing the dataset into Adobe Campaign.

LINE Channel: Messaging Enhancements

This enhancement to the LINE Channel will allow users to optimize cost efficiency by paying per campaign and not for each piece of content that is sent. Additionally, multi-messaging simplifies campaign creation by enabling users to create multiple deliveries in a single campaign. Marketers are also able to increase engagement by sending rich messages (not just flat images).

Adobe Campaign Standard 17.9

Quickly and easily act on insights

Many email marketers lack an integrated analysis of campaign effectiveness — making it hard to adjust what’s not working. To help, we’ve extended the function of Analysis Workspace from Adobe Analytics into Adobe Campaign. Now you can quickly determine high-performing campaigns and insights, thanks to intuitive visualizations and granular drag-and-drop reporting—without the need for a data science background. And with real-time insights, you can now take instant action to adjust your campaign performance.

Send beautiful emails

We’re making it easier for you to design emails by adding 18 new out-of-the-box templates. These templates are mobile-optimized, beautiful layouts that can easily be customized with your content, to ease the process of designing emails from scratch. The templates also include new customer welcome and reengagement emails.

Adobe Campaign Standard 17.7

Create multilingual email campaigns

Gone are the days of painstakingly creating individual email campaigns for each and every language to reach all your consumers. We’re helping you seamlessly scale your campaigns across the globe with an integration between Adobe Campaign and Adobe Experience Manager. You can now author and translate compelling, personalized, multilingual emails directly in Experience Manager and seamlessly deliver those emails through Adobe Campaign.

KPI sharing from Campaign to Analytics

Share campaign data with Adobe Analytics to measure email marketing metrics from Campaign alongside other marketing and advertising efforts through conversion, unifying pre- and post-click behavior. Track overall performance directly and uncover synergies with external programs in Analytics. Apply your learning from this consolidated view back into your campaigns; ultimately improving open, click-through and conversion rates boosting revenue and overall campaign performance.

Encrypted Declared ID in Datasources

Send Email and SMS triggers without the need for an existing profile in Campaign by using encrypted contact information as a Declared ID. Because Encrypted Declared IDs can be decoded by Adobe Campaign Standard, Campaign can now create new marketable profiles when receiving audiences from other Experience Cloud solutions containing previously unknown contacts. Target customers and unknown prospects in real-time through both email & SMS to improve loyalty in your existing customer base and acquire new customers respectively. Make the most of your first-party cookie data once prospects authenticate and leverage those insights in Adobe Campaign.

Adobe Campaign Notifications

Receive notifications regarding important system activities directly within Adobe Campaign Standard. You will be notified, for example, on the progress of your on-going deliveries or when a workflow is in error. Real-time notifications keep relevant stakeholders informed and provide users with the ability to immediately and directly act on activity notifications from within the application. The result for teams is advanced agility, efficiency and smoother execution of campaigns.

Delivery Alerting

In addition to viewing notifications directly in Adobe Campaign Standard, Adobe Campaign now also provides an email alerting system to trigger email alerts to users or external stakeholders of important system activities. Create, manage, and receive customizable alerts and dashboards to keep track of delivery successes or failures. Adobe Campaign Delivery Alerting boosts efficiency by keeping all involved Adobe Campaign users in a company automatically informed about the delivery execution status, via email and dashboard.

Adobe Campaign Standard 17.5

Direct Mail

Break through the digital barrier and connect to the physical world with Adobe Campaign Standard’s first offline channel, Direct Mail. This feature allows you to personalize and generate the file required by direct mail providers as part of your cross-channel campaigns. Leverage Direct Mail to reengage customers or to enhance the customer experience with a compelling tactile touchpoint driving customers to your app, website, or store.

Email BCC

Email BCC enables brands to save unique email messages sent to individual recipients, thus allowing brands to archive those messages. By adding a BCC email address to all emails, Adobe Campaign Standard customers can keep an exact copy of each email with this feature. This is a common legal requirement for the financial services industry and is helpful in assisting customer service centers in resolving conflicts in real time.

Adobe Campaign Standard 17.4

Enhanced image editing capabilities with the Creative SDK

The Creative SDK powers a complete set of features that enable email marketers to enhance images directly in the content editor when editing emails or landing pages. Create more beautiful content and improve efficiency by resizing, cropping, optimizing colors, and adding filters, text layers, stickers, and more directly in Campaign — all while resting assured the images you update are automatically updated with your changes.

Transactional push notifications

Push messages are now a supported channel in real-time Transactional Messages and Message Center. With two newly supported API calls, marketers can target app users in real-time with event-based triggers. Personalize push messages for known customers based on their profile data, behavior, and context to increase user stickiness and loyalty. Increase acquisition by targeting new audiences and incentivizing them to log in, build their profile, or convert. The API invoker must provide push tokens so that push messages can be delivered to unknown users. You can include other contextual data as needed for personalizing the push message. With the new addition on transactional push notifications, transactional messages are supported on three channels: email, SMS, and push notifications.

Recurring push notifications

Regularly target customers directly from a workflow as part of dynamic audiences. Use recurring push notifications to simplify expected periodic updates, such as weekly reminders, to drive mobile app engagement and adoption through new, rich, push-delivered media to enhance their overall experience.

Amazon Simple Storage Service (S3) connector

The Amazon Simple Storage Service (S3) connector can now be used to import or export data directly to or from Adobe Campaign to seamlessly take advantage of all data stored in the cloud. It can be easily set up in a workflow activity, and configuration is done from an external account.

Adobe Campaign 7

Adobe Campaign v7 is a new major version that brings sophisticated data management capabilities and an entirely new user interface, including a new home page, new styles, and new icons to improve visibility, navigation, and consistency within the solution. Both console and web user interfaces benefit from an overall improved user experience. 

Adobe Campaign v7 also adds advanced campaign management capabilities including data connectors to large databases and CRM systems such as Microsoft Dynamics 365, Salesforce CRM, and Oracle On-Demand. You can also create custom connections to your broader marketing ecosystem. Add multiple offline channels into the cross-channel mix, inbound interactions for call center, and web and distributed marketing for complex organizations.

Adobe Campaign Standard 17.2

Dynamic reporting

Dynamic Reporting provides a new generation of fully customizable and real-time business reports. Based on visual dynamic pivot tables and graphics, this feature lets you drag and drop variables and dimensions to analyze the efficiency and effectiveness of your marketing campaigns. Dynamic reporting also enables you to create your own business reports from scratch and save them for later use.

Dreamweaver integration

With the Adobe Campaign and Dreamweaver integration, you now have an integrated process for creating email campaigns with Adobe solutions. You can edit Adobe Campaign emails in Dreamweaver and have the content seamlessly synchronized between both solutions. Streamline email creation and decrease time to market while utilizing creativity and maintaining strong version management and controls in a creative-focused environment.

Manual send-time optimization

Define a custom send time for each recipient at both the delivery or workflow levels to boost your open and click rates. Caliber send time so recipients in different time zones receive the message at the best time for their location, or have every recipient receive the message at the best date and time defined by a formula to always catch them at the ideal moment.

Push notification improvements

The push notification channel has been enhanced with a new user experience and several features, including a new authoring interface, silent notifications, interactive push notifications, rich content support, and a payload size calculator. Leverage these improvements to refine your overall mobile marketing programs as rich messages lead to stronger customer engagement and increased revenue.

Workflows: Signal activity

With the ability to trigger one workflow from another using the new Signal activity, marketers can now support more complex customer journeys. This allows for streamlined workflow processes and more control and monitoring of sequences between workflows for a better understanding of each customer's journey. Several workflow activities have been updated, including End Activities, specifying which workflow to trigger after an activity has been executed, and Update Data Activities, adding an End Activity that triggers another workflow.

Workflows: Read audience activity

Simplify your targeting process by selecting and refining your existing audiences in one activity for quicker time to market while freeing up more time to create rich, compelling content. 

Points of Interest data

Points of Interest data integrates Adobe Campaign with Adobe Analytics for Mobile. Target your mobile app users by collecting data from their frequently visited locations (points of Interest) when they open your app. Send personalized messages based on the users’ locations to create contextually engaging experience for your customers. This channel leverages the mobile core service’s SDK.


Link resources at any level to the profiles or services found in Adobe Campaign through this API to extend the power of Adobe Campaign across your organization.

Adobe Campaign Standard 17.1

Log export for external reporting

Export logs such as delivery and tracking logs to process and distribute them in your preferred reporting or BI tools. Leverage a simple workflow with incremental queries to automate the regular export of new logs based on different queries, including Incremental queries, where you can use the date field to retrieve new or updated data. Leverage data from Adobe Campaign in the way that best suits your organization.

Marketing capabilities for transactional messages

Send personalized transactional messages based on your customer profiles. Apply marketing typology rules such as Blacklisted address, include the unsubscription link within the messages, add the transactional messages to the global delivery reporting, and leverage transactional messages throughout the customer journey to enhance the overall customer experience.

Transactional Messaging API

The Transactional Messaging API is now available through, making it easier to use the platform's reporting and monitoring capabilities. Authentication is now carried out using the token-based authentication instead of IP whitelisting, making the security process simpler. All APIs are now integrated on a single platform, making it simpler than ever to add transactional messaging capabilities to your integration if you already support the Profile and Services API.