Make every screen a TV.

Adobe Primetime

What is Adobe Primetime?

It’s a multiscreen TV platform that helps broadcasters, cable networks, and service providers create and monetize engaging, personalized viewing experiences.
Deliver TV Everywhere.
Give viewers the TV and film content they want anywhere, across 3.4 billion devices.

Create flexible workflows.

Add modular capabilities to your existing broadcast and distribution workflows, including VOD, live TV, and linear TV.

Use machine learning to drive results.

Adobe Sensei helps Primetime more quickly and accurately forecast value and package your advertising inventory.

Adobe Primetime provides media companies with 385% ROI.


Get the details in the new report from IDC.


See what Primetime can do.

Use a single, HLS workflow to build and deliver video across every device and platform.
Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay TV households in North America.
Reduce unauthorized account sharing across all of your streaming pay-TV properties
Dynamically insert ads into your video content to reach audiences across every screen and increase revenue.
Protect video rights across devices and platforms, efficiently and at scale, whether on location or in the cloud.



Primetime for operators.

Keep viewers tuned in with high-quality content they can watch anytime, anywhere, and on any device. Primetime removes the complexity of TV Everywhere, allowing operators to deliver additional value to their subscribers.



Primetime for programmers.

Primetime gives programmers a flexible solution that addresses all their needs — SDKs for every platform, seamless ad insertion for better monetization, and real-time insights.

How Primetime can work for you.


Find all the answers and resources you need to create engaging TV experiences that will keep your viewers coming back for more.


See how our customers succeed with Primetime.


NBC is bringing live sports to screens of every size.


The cable giant brings its service to new devices.
M6 set out to bring its television experience to mobile.

Learn how to solve business problems.

Read our use cases for best practices in streaming video.