SEARCH MARKETING MANAGEMENT

The search is never over. But it can be automated.

Simulate and quickly act upon the best and most profitable options in your search marketing strategy.

The search is never over. But it can be automated.
 

Automate search, shopping, and retargeting campaigns.

Adobe Advertising Cloud Search offers the most comprehensive search management through automation, intuitive workflows, powerful Adobe Analytics Cloud integrations and Adobe Sensei-powered algorithmic optimization.
Automate search, shopping, and retargeting campaigns.

Features of search management.

Data and audiences

Data and audiences

Drive performance lift and personalize ads using data and audience integrations with Adobe Analytics, Adobe Audience Manager, and Adobe Campaign.
Efficient management

Efficient management

Save time with streamlined workflows for power users, such as scalable editing with copy and paste, flexible scheduling, and customizable data viewing.
Adobe Sensei Al

Adobe Sensei Al

Performance optimizations, simulations and spend recommendations are powered by Adobe Sensei Al and ML.
Learn more ›
Campaign simulations

Campaign simulations

Use sophisticated models to test and visualize the expected traffic and conversion for keywords, ad placements, and product targets.
Spend recommendations

Spend recommendations

Run models to determine the highest performing mix at varied spend levels across portfolios.
Model accuracy reports

Model accuracy reports

Validate assumptions with reports based on strong models and data from multiple channels. And get a transparent look into bid forecast models and their accuracy.

 

Magnifying search marketing returns.

UK online retailer Play.com doubled its traffic and returns with Adobe Advertising Cloud.
 

Optimize SEM results with integrated analytics.

Learn how to combine real-time analytics and search data to predict SEM results and optimize campaigns.

 

Accurate campaign predictions.
Predictably better campaign performance.

Learn how Adobe Advertising Cloud addresses many of the challenges digital advertisers face.

Learn how to solve business problems.

Read our use cases for best practices in programmatic media buying and ad serving.