Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviors, and psychographics. You can also forecast viewing habits based on custom audience behavior and attributes.
Today’s television viewers create a wealth of data just waiting for you to tap into — the trick is knowing where to start. You want to personalize target audiences in ways that go beyond traditional factors like age and gender, but you may be unsure how to accomplish this seamlessly and across every screen. You also want to get the most out of the data you already have.
Data-driven targeting brings TV advertising into the modern era, diving deep into data to give you the ability to deliver more relevant messaging to your desired audience. Viewership patterns help you predict future propensities of audiences. Use first-party and third-party digital data to create a linear TV plan custom-fit for your audience. And with Adobe Analytics and Adobe Audience Manager integration, you can use the data you already have to maximize the value of your investment.
Deeper strategic targeting
Integrate psychographics, viewership patterns, first- and third-party data, brand affinity, and consumer behaviors to enhance targeting. Then use this data to create more relevant viewer experiences.
Adobe integration.
Maximize the value of your existing Adobe data to plan and execute linear TV buys.
Media consumption analysis
Use our cross-screen planning tool to combine data segments that better reach your targeted audience.
See how data-driven targeting helps identify and amplify high-value audiences.
Discover how Adobe Advertising Cloud helps Princess Cruise Lines make data-driven decisions in this article on our Adobe blog.
Understand the needs of your customers with a mix of brand surveys, measurement options for digital and offline conversions, duplication analysis, reach and frequency rankings, and Nielsen-verified, transparent, audience-reach reporting.
See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies, and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.
Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.