A canvas for better data management.
Consumers expect fluid, seamless engagement, but you’re still managing independent campaigns across email, social, mobile, web, and other channels. What’s missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant, and engaging experiences.
With our campaign management tools, you can easily create and segment audiences using a drag-and-drop visual workflow canvas. Take full control of your marketing initiatives, creating better experiences with integrated profiles, cross-channel orchestration, contextual email marketing, and more. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing activities in this single visual interface. Plus, technical users on your team can export any configuration — workflow, campaign, delivery, or schema — from the development instance right into the production instance, for better quality assurance, reliability, security, and version control.