Adobe Analytics vs. Google Analytics 360: An enterprise solution comparison.

Adobe
 
We understand what it takes to create intelligent, insights-driven customer experiences that help brands come out ahead. Which is why Adobe Analytics beats the competition every time.
 
With Adobe Analytics, you can surface insights from your customer data that you can act on — and you can do it all within a user-friendly interface. Plus, you can analyse customer analytics in real time and seamlessly integrate with other Adobe Experience Cloud products.
 
In Adobe Analytics vs. Google Analytics 360, we’ll explore several key differences between the two solutions, including the following:
 
  • Ad hoc reporting features
  • Insights across the customer journey
  • AI and machine-learning capabilities
  • Audience segmentation
 
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