-
Global Digital Design Lead, Ben & Jerry's
TOOLS AND RESOURCES
Session files
Virtual photography is fast emerging as a viable solution for visual asset creation. Who better to go boldly into this new design frontier than iconic brand Ben & Jerry’s? Hear firsthand from Gail Cummings, global digital design lead, about adopting new ways of creating and driving what she does best — producing irresistible content at scale to feed marketing channels for over 100 flavors and in 38 countries.
In this session, Gail will share:
- The surprising secret ingredient that makes the Ben & Jerry’s brand
- How Adobe Dimension and 3D enabled Ben and Jerry’s to design their way around a business challenge
- Why and how you can work around traditional photo shoots and asset creation
- How to fast-track your way to creating scalable assets for global markets
Technical Level: General Audience
Type: Session
Category: Industry Best Practices
Track: Creativity and Design in Business, Graphic Design, Photography, 3D and AR
Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Photographer, Print Designer, 3D, Executive, Marketer