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Advancing Arabic-first AI innovation.

Adobe is collaborating with HUMAIN to bring a next-generation AI model to creators and businesses in Saudi Arabia, with support for Arabic-language prompts and culturally aligned outputs. The new model will soon be available in Adobe Firefly and Adobe Express. Through the National Access Programme, eligible Saudi citizens and residents will get 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features.

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Get Firefly Standard free for 12 months.

Saudi Arabia eligible citizens and residents get 12 months free of Firefly Standard, including the new HUMAIN Image 1 model and Adobe Express Premium features. Register now - we'll notify you when access is ready.

Register now

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Introducing HUMAIN Image 1.

Meet HUMAIN Image 1, the upcoming AI model inside Firefly.

Create culturally aligned, Saudi-authentic imagery using Arabic-language prompts. HUMAIN Image 1 supports Arabic input and is designed to generate relevant results with minimal re-prompting.

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Getting started

Access HUMAIN Image 1 in a few clicks.

HUMAIN Image 1 will be available soon directly inside Adobe Firefly as a partner model. Once you've registered and have access to the offer, you can start creating right away.

  1. Open Adobe Firefly and start a new image generation
  2. Open the model picker and select “Partner Models”
  3. Choose HUMAIN Image 1
  4. Enter your prompt and generate — HUMAIN Image 1 creates visuals grounded in Saudi culture and context

Get started

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https://main--da-cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/firefly-icon-55x54.svg | Firefly

Get Firefly Standard free for 12 months.

Saudi Arabia eligible citizens and residents get 12 months free of Firefly Standard, including the new HUMAIN Image 1 model and Adobe Express Premium features. Register now - we'll notify you when access is ready.

Register now

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HUMAIN Image 1, soon available in Adobe Express.

Adobe Express, the quick and easy design app for social posts, flyers, and more, will soon include the HUMAIN Image 1 model with native right-to-left Arabic editing. Available on desktop and iOS mobile app.

Explore Adobe Express

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Available to eligible Saudi citizens and residents (13+), and enterprise/government creative teams, for a limited time. In providing our services, Adobe will process your personal data outside the Kingdom of Saudi Arabia, using Adobe entities and service providers in other countries. These transfers are made under the safeguards required by the Personal Data Protection Law (PDPL), including the Standard Contractual Clauses issued by SDAIA. For further details, see our Privacy Notice.

Questions? We have answers.

What is HUMAIN Image 1, and how does it work with Adobe Firefly?
HUMAIN Image 1 is a generative image model from HUMAIN, designed to produce culturally aligned, Saudi-authentic imagery. Through our collaboration with HUMAIN, the model is available directly inside Adobe Firefly as a selectable partner model. You choose it from the model picker when generating an image, with no separate app required. Users can enter prompts in Arabic, which are translated for processing by the model.
Who is eligible for the free 12-month Firefly Standard offer?
Eligible Saudi citizens and residents (13+), as well as enterprise and government creative teams (e.g., through HUMAIN Create), can access the offer as part of the National Access Programme. Registration is required so eligibility can be confirmed before the offer is activated.
Do I need a new account to access HUMAIN Image 1, or does it work with my existing Adobe ID?
It works with your existing Adobe ID. Once it’s available, HUMAIN Image 1 will be accessible through the standard Firefly generation flow, no separate login or account needed.
Will HUMAIN Image 1 be available outside Saudi Arabia?
Yes, with tiered availability: it will be the default model for users inside Saudi Arabia; outside Saudi Arabia, it will be the default for Arabic-speaking users (based on browser/app language); for everyone else, it will be available as a selectable partner model but not the default.
Are Adobe Firefly and Adobe Express apps available in English and Arabic?
Both apps are available with an English interface. Adobe Express also offers an Arabic interface. Adobe Firefly's interface is not yet available in Arabic, but it will understand prompts typed in Arabic.
What’s included with the offer?
You’ll get access to Firefly Standard and Adobe Express Premium features. This gives you a total of 2,000 generative credits per month and 100GB of cloud storage.
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Bring HUMAIN Image 1 to your next design.

Available soon in Adobe Firefly, built with HUMAIN.

Register now