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Advancing Arabic-first AI innovation.

Adobe is collaborating with HUMAIN to bring a next-generation AI model to creators and businesses in Saudi Arabia, with support for Arabic-language prompts and culturally aligned outputs. The new model is now available in Adobe Firefly and Adobe Express. Through the National Access Programme, eligible Saudi citizens and residents will get 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features.

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Get Firefly Standard free for 12 months.

Saudi Arabia eligible citizens and residents can get 12 months free of Firefly Standard, including the new HUMAIN Image 1 model and Adobe Express Premium features. Register now - we'll notify you when access is ready.

Register now

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Introducing HUMAIN Image 1.

Meet HUMAIN Image 1, the upcoming AI model inside Firefly.

Create culturally aligned, Saudi-authentic imagery using Arabic-language prompts. HUMAIN Image 1 supports Arabic input and is designed to generate relevant results with minimal re-prompting.

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Getting started

Access HUMAIN Image 1 in a few clicks.

HUMAIN Image 1 is now available directly inside Adobe Firefly as a partner model. Once you've registered and have access to the offer, you can start creating right away.

  1. Open Adobe Firefly and start a new image generation
  2. Open the model picker and select “Partner Models”
  3. Choose HUMAIN Image 1
  4. Enter your prompt and generate — HUMAIN Image 1 creates visuals grounded in Saudi culture and context

Get started

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https://main--da-cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/firefly-icon-55x54.svg | Firefly

Get Firefly Standard free for 12 months.

Saudi Arabia eligible citizens and residents can get 12 months free of Firefly Standard, including the new HUMAIN Image 1 model and Adobe Express Premium features. Register now - we'll notify you when access is ready.

Register now

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HUMAIN Image 1, now available in Adobe Express.

Adobe Express, the quick and easy create-anything app for social posts, flyers, and more, now include the HUMAIN Image 1 model with native right-to-left Arabic editing and 100+ templates. Available on desktop and iOS mobile app.

Explore Adobe Express

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Available to eligible Saudi citizens and residents (13+), and enterprise/government creative teams, for a limited time. In providing our services, Adobe will process your personal data outside the Kingdom of Saudi Arabia, using Adobe entities and service providers in other countries. These transfers are made under the safeguards required by the Personal Data Protection Law (PDPL), including the Standard Contractual Clauses issued by SDAIA. For further details, see our Privacy Notice.

Questions? We have answers.

What is HUMAIN Image 1, and how does it work with Adobe Firefly?
HUMAIN Image 1 is a generative image model from HUMAIN, designed to produce culturally aligned, Saudi-authentic imagery. Through our collaboration with HUMAIN, the model is available directly inside Adobe Firefly as a selectable partner model. You choose it from the model picker when generating an image, with no separate app required. Users can enter prompts in Arabic, which are translated for processing by the model.
Who is eligible for the free 12-month Firefly Standard offer?
Eligible citizens and residents of Saudi Arabia aged 13 and over, including individuals, small businesses, and students — as well as enterprise and government creative teams (e.g., through HUMAIN Create), can access the offer as part of the National Access Programme. Once activated, your free access is valid for 12 months from the date of activation. Register your interest to be among the first to know when enrollment opens.
Do I need a new account to access HUMAIN Image 1, or does it work with my existing Adobe ID?
It works with your existing Adobe ID. Once it’s available, HUMAIN Image 1 will be accessible through the standard Firefly generation flow, no separate login or account needed.
Will HUMAIN Image 1 be available outside Saudi Arabia?
Yes. In Saudi Arabia, HUMAIN Image 1 is the default model for image generation in Adobe Firefly and Adobe Express. Outside Saudi Arabia, it's available as a selectable partner model, alongside other third-party models.
Are Adobe Firefly and Adobe Express apps available in English and Arabic?
Both apps are available with an English interface. Adobe Express also offers an Arabic interface. Adobe Firefly's interface is not yet available in Arabic, but it will understand prompts typed in Arabic.
What’s included with the offer?
Firefly Standard with access to Adobe Express Premium features, plus 2,000 generative credits per month.
Can I use this offer if I already have an Adobe Firefly Standard subscription?
Yes. You can keep your existing subscription and add the free 12-month offer — each plan gets its own separate credit balance, and you'll continue being charged for your existing plan. Or you can cancel your existing subscription and use only the free offer.
Will I be charged after the offer ends?
No, not unless you choose to subscribe to a new paid plan or added a payment method to auto-renew at the time of redemption. You can cancel anytime via your Adobe Account or Customer Support.
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Still have questions? See more FAQs about the National Access Programme offer.
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Bring HUMAIN Image 1 to your next design.

Available now in Adobe Firefly, built with HUMAIN.

Register now