Organizations today need to handle huge volumes of content across multiple platforms and mediums – sometimes as many as thousand topics per day. With content-driven experiences becoming increasingly popular, it is more important than ever to efficiently and effectively manage it all consistently across channels. That is where a robust CMS comes in, serving as a one-stop solution for content teams to seamlessly author, collaborate, review, translate, publish, and more.
A CMS is a software or application that helps users create, edit, collaborate, publish, and track content with little to no coding knowledge required. It is designed to make handling and modifying large amounts of content by multiple people easier through workflows that hide complex tasks under a more friendly graphical user interface (GUI). Indexing, search and retrieval, format management, revision control, and management are core functions present in almost all popular CMSs.
Understanding the different types of CMS available is the first step to figuring out what will be most suited to meet the needs of the organization. While the term has blurred over time to refer to many kinds of platforms, most systems will fall under the following types:
A WCMS is a software content management system specifically for web content. Some salient features are:
An ECM system extends the concept of content management by adding a timeline for each content item and enforcing processes for its creation, approval, and distribution. An ECM usually features:
A DAM is a repository that facilitates the creation, management, organization, production, and distribution of digital assets. While the term digital asset was traditionally used to refer to media files (audio recordings, photos, and videos) it has expanded to encompass a variety of digital formats (fonts, logos, documents etc.). A good DAM:
An EDM system is used to receive, track, manage and store documents. Early systems were developed to deal with paper documents, which included not only printed and published documents, but also photographs, prints, etc. This then evolved to manage electronic documents. Today, most EDM systems:
A CCMS manages content at a granular level (component) rather than at the document level. A typical CCMS features the following:
XML Documentation for Adobe Experience Manager is a CCMS built for technical documentation, IT and marketing teams. Scale content creation minimize content management risks and deliver omnichannel experiences for product documentation, policies and procedures, and long-form marketing content.
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