Adobe Analytics Meet up

Tuesday 26th September

Customer Experience Forum
Customer and analytics data can help companies make better, more intelligent business decisions. When understanding your customers as people, what they want, what they need, and believe, you can discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.

At this inaugural Adobe Analytics Meet Up, you will experience presentations from industry experts and your marketing peers, who will share insights and learnings to help you along the path towards becoming a data driven business. During the presentations, areas such as Adobe Sensei, attribution, video analytics will be covered. Furthermore, we will take a closer look at Adobe Analytics and what the future holds for this industry leading solution.
Leading the presentation from Adobe will be Ben Gains, Group Product Manager for Adobe Analytics. With over 15 years of analytics experience, Ben brings a wealth of knowledge with him, on his first trip to the Nordics.

Measuring and understanding the impact of videos on your websites can be challenging. Join us to hear about Scania’s challenges and success in understanding how the many Videos on the Scania global sites are influencing the user experience.
Please note that we have limited capacity for this event, so make sure to sign up quickly to secure your place.
We look forward to meeting you at the Adobe Analytics Meet Up.
Tuesday 26th September, 2017
8.30 – 11.30
Nordic Morning. Gävlegatan 22, Stockholm



8.30 9.00 Breakfast & Registration    
9.00 9.05 Welcome Carl Bernström
Thomas Munck af Rosenschöld
9.05 9.50 Actionable insights leading to business results with Adobe Analytics as the foundation Ben Gains Adobe
9.50 10.00 Coffe    
10.00 10.40 How video influences the user experience – Scania Group Jenny Björkman &
Tomas Magnusson
Scania Group & CountQuest
10.40 11.10 What does the future hold for Adobe Analytics? Ben Gains Adobe
11.10 11.30 Mingle