Data fuels action.
Use data to get a real-time understanding of your business.
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.
Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Experience Cloud.
Rather than just analyzing big data, act on it with automated real-time and rule-based decision-making tools.