The impact of digital and changing consumer preferences are creating rapid evolution across the Retail industry and organizations must respond to the market shifts quickly by providing more personalized consumer experiences.
In today’s channel-rich environment, shoppers are using technology across a variety of channels to orchestrate and enrich the shopping experience. As a result, the line between traditional in-store and online experiences continues to blur, with huge implications for stores and shoppers who increasingly engage in webrooming.
Successful omni-channel marketing requires much more than having physical and online stores. It requires the understanding of the right strategy and digital technology to make the in-store shopping experience more enjoyable than online purchasing. It should seek to improve customer service at every touchpoint and unite customer information and back-end systems to offer a much more personalized service, thus making businesses more profitable.
Join Adobe and Ogilvy as we share with you how today, innovative retailers are transforming their approaches in merchandising, personalization, convenience and engagement to give consumers more reasons to shop in store and online.
Date & Time:
Thursday, 23 Nov 2017 | 5pm – 7pm
The Arena at Ogilvy & Mather | 71 Robinson Road, #07-01 Singapore 068895