ADOBE EXPERIENCE CLOUD WEBINAR SERIES

On-Demand Webinars

Digital Marketing Webinars by Adobe

 
Leveraging attribution to build data-driven advertising strategies

 

Marketers dream of delivering the perfect message to the right audience at the optimal time and place. Look ahead of what’s the top of the mind for the majority of your peers and use data-driven attribution to optimise your advertising strategy. In this session, we will investigate the advertising trends as well as how to leverage attribution to build effective and personalised digital campaigns.  

Udipta Basumatari, Group Director, Adobe Advertising Cloud, and Biren Balakrishnan, Senior Solution Consultant, Adobe, will take you through:
  • Impact of analytics and attribution on advertising delivery and marketing spend
  • Key differentiators between Adobe Advertising Cloud and Adobe Analytics attribution solutions
  • Success stories in the market and best practices for attribution analytics
 
Presenters:
Udipta Basumatari
Group Director, Adobe Advertising Cloud

Biren Balakrishnan
Senior Solution Consultant, Adobe
 

 
Realising the power of your data

 

Advertising is becoming increasingly complex with marketers trying to navigate through walled gardens, tightening privacy controls and partner relationships. With the increase in customer expectations for relevant and personalised experiences, these issues are causing marketers to rethink their advertising strategies.  

Join this session to hear about the key trends that are shaping advertising regarding data sovereignty, control and the importance of your own data.

Amy Robson, Snr Product Manager & Regional Evangelist, APAC, Adobe, will take you through:
  • Key trends that are shaping advertising
  • The importance of your 1st party data and how to take advantage of this
  • How to effectively plan your data strategy with Privacy and Control in mind
 
Presenter:
Amy Robson
Snr Product Manager & Regional Evangelist, APAC, Adobe
 
 

Powering your search marketing with Artificial Intelligence

 

Search marketing is complex. Marketers navigate billions of data points, millions of keywords, and dimensional data, including audience, device, geography, and time. With emerging inventory sources and the constantly evolving marketplace, there is an overwhelming amount of data and decisions to be made. Join this session to hear the evolution of search advertising and how Artificial intelligence (AI) helps solve the common marketing challenges to drive higher ROI across digital screens.  

Udipta Basumatari, Group Director of Adobe Advertising Cloud, will take you through the current digital marketing trends and demonstrate how you can:
  • Optimize budget and bid strategy in real-time
  • Find the sweet spot in data-driven media planning
  • Achieve a truly holistic advertising strategy with effective web analytics and data management platform integration
 
Presenter:
Udipta Basumatari
Group Director, Adobe Advertising Cloud
Adobe
 

Elevating programmatic beyond the bid

 

The ad-tech & programmatic space certainly has its own set of challenges – trust, transparency and technology fragmentation to name a few. However, amid the frenzy of industry debate, we often lose sight of the larger issue: programmatic is living in an echo-chamber. In this session, we will discuss how to leverage your wider marketing technology stack and get programmatic firmly onto the CMO’s agenda.  

Join Tom Braybrook, Regional Product Manager, Adobe Experience Cloud, and learn how you can:
  • Align your ad and marketing campaigns with the CMO’s top priorities in the ever-changing programmatic landscape
  • Gain deep audience insights from CRM data integration to deliver compelling and impactful experiences for all
  • Present an accurate 360 view of your marketing campaigns performance to get the recognition (and budget) you deserve
 
Presenter:
Tom Braybrook
Regional Product Manager
Adobe Experience Cloud
 

Creating our digital world with the next generation digital experience platform

 

Want to gain deeper insights and create more amazing experiences with less effort? From small businesses to large enterprises, artificial intelligence (AI) and machine learning can help workers to collaborate in smarter, faster ways, and delight their customers with engaging, personalised digital experiences in a more timely manner. But how can organisations ensure that they are leveraging this technology effectively to drive the next level of digital experiences for customers? 

Discover how you can:
  • Deliver fluid experiences by combining data and content across multiple touchpoints
  • Achieve efficiency and productivity by leveraging on content intelligence (machine learning and AI)
  • Reduce bottleneck and realise value by empowering marketers to increase content velocity and fostering better collaboration between marketers and creatives
  • Scale quickly and securely using a fully managed cloud-based service
 
Presenter:
Chin Wee Ko
Senior Solution Consultant
Adobe
 

 
Creating a seamless UX for all with single-page apps

 

The attention span of your audience has never been shorter and the pressure to deliver outstanding user experience (UX) across all channels has never been greater. It is no wonder that the single-page applications (SPA) and content services are gaining popularity. Websites based on SPA are more responsive, deliver more immersive UX and enhance user engagement. Yet deploying SPA at scale is challenging with traditional content management. The time is now to learn how you can manage your SPA more easily than ever and explore the real-world integrations with analytics. 

Join this webinar to:
  • Discover the best practices for using single-page applications and headless CMS for content services
  • Accelerate deployment and simplify management of content services across multiple devices and channels
  • Manage single-page applications with intuitive features such as drag-and-drop and What You See Is What You Get (WYSIWYG) authoring environment 
      
Presenter:
See Wai Yip
Principal Solution Consultant, Adobe 
 

Advertising technology is not an island – we already have too many of those

 

The advertising technology industry is rapidly changing as is the technology that powers it. All too often, digital advertising is delivered in silos, using disconnected technologies and measurement approaches by independent teams. Yet, the convergence of advertising and marketing technology has reached a point where advertising can be delivered as a puzzle piece that completes the broader customer-centric strategy. 

Join Tom Braybrook, Strategy & Solutions Lead, Adobe APAC,  as he dives into the key integration capabilities between advertising and marketing, as well as how differentiated customer experiences can be delivered across all channels. In this webinar session, you can learn about:
  • Data – Discover the best practices to integrate your audience and measurement data
  • Content – Streamline your creative workflows and say good-bye to content chaos
  • Orchestration – Strategically plan and implement your advertising alongside with direct marketing and digital personalisation
      
Presenter:
Tom Braybrook
Strategy & Solutions Lead, Asia Pacific, 
Adobe
 

 
Campaign 101: Sales and marketing alignment to personalise your customer experience

 

Your customers' expectations are higher than ever. They want deeply personalised and relevant experiences. Create real time, one-to-one experiences at scale by leveraging automation and the rich data capabilities of Adobe Campaign and seamlessly integrating it with your CRM system. It is about aligning sales and marketing teams and orchestrating meaningful experiences throughout the customer journey. 

Learn about how you can:
  • Drive consistent messaging across the customer lifecycle
  • Enable full ‘end-to-end’ campaign analysis and ROI reporting
  • Achieve a holistic view of your prospect and customer data
  • Enhance customer relationship while you align sales and marketing processes
     
Presenter:
Xavier Faures
Senior Solution Consultant, 
Adobe
 

 
Be at the frontier of accelerated collaboration

 

In the era of experience businesses, marketers and creatives must work quickly to design, manage and deliver compelling digital customer experiences on all devices and across channels. With the explosion of touchpoints, even seasoned creative and marketing teams struggle to streamline coordinating efforts across teams to efficiently deliver timely and personalised content at scale. Hear how you can deliver captivating experiences to your customers by providing creative freedom with brand consistency and curated content. 

Find out how you can:
  • Accelerate collaboration between creatives and marketing through a centralised asset repository
  • Save time and reduce cost for creatives cost and campaign launched while retaining creative freedom
  • Turn disjointed content into seamless, targeted experiences that keep your customers engaged
     
Presenters:
Ivy Lim
Senior Solution Consultant, Adobe
Nelson John
Senior Solution Consultant, Adobe
 

 
2018 Digital Trends: A year of customer experience and artificial intelligence

 

Thanks to nearly 13,000 marketing, creative, and IT professionals worldwide, we know there’s no doubt in the digital trends. Focusing on the customer experience remains as the top priority for most companies. Personalisation plays a key role as leading organisations strive to make compelling experiences with the integration of artificial intelligence and cloud-based technology. 

Look ahead of what’s top of mind for the majority of your peers and prioritise your next big moves.

Scott Rigby, Head of Digital Transformation, Adobe APAC, shares his tips on the 2018 Digital Trends, which include:
  • Integrating cloud-based technology and artificial intelligence to deliver personalised real-time experiences
  • Adopting a ‘cross-team approach’ with customer at the heart of all initiatives
  • Investing in well-designed user journeys that facilitate clear communication
     
Presenter:
Scott Rigby
Head of Digital Transformation, APAC, Adobe
 

 
Achieving personalised ad experiences with Adobe

 

Expand your reach to acquire new customers and retain them by delivering exceptional experiences.

Today, brands who differentiate themselves with relevant, personalised customer experiences across channels are the most successful at driving loyalty. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. 

In this webinar, you will learn how:
  • To automate digital advertising and strategy for advanced segmentation and personalisation
  • To understand how to drive intent across different channels and touchpoints throughout the customer journey
  • To harness the power of analytics for actionable advertising performance insights and reliable forecasting
  • Local brands have created and delivered personalised experiences at scale
     
Presenter:
Danielle West
Senior Solution Consultant, Adobe
 

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralised assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.