ADOBE EXPERIENCE CLOUD WEBINAR SERIES

On-Demand Webinars

Digital Marketing Webinars by Adobe

2018 Digital Trends: A year of customer experience and artificial intelligence

 

Thanks to nearly 13,000 marketing, creative, and IT professionals worldwide, we know there’s no doubt in the digital trends. Focusing on the customer experience remains as the top priority for most companies. Personalisation plays a key role as leading organisations strive to make compelling experiences with the integration of artificial intelligence and cloud-based technology. 

Look ahead of what’s top of mind for the majority of your peers and prioritise your next big moves.

Join Scott Rigby, Head of Digital Transformation, Adobe APAC, as he shares his tips on the 2018 Digital Trends, which include:
  • Integrating cloud-based technology and artificial intelligence to deliver personalised real-time experiences
  • Adopting a ‘cross-team approach’ with customer at the heart of all initiatives
  • Investing in well-designed user journeys that facilitate clear communication
     
When: Thursday, 12 April, 2018

Time: 13:00 to 14:00 (SGT)

Presenter:
Scott Rigby
Head of Digital Transformation, APAC
Adobe
 

 
Achieving personalised ad experiences with Adobe

 

Expand your reach to acquire new customers and retain them by delivering exceptional experiences.

Today, brands who differentiate themselves with relevant, personalised customer experiences across channels are the most successful at driving loyalty. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. 

In this webinar, you will learn how:
  • To automate digital advertising and strategy for advanced segmentation and personalisation
  • To understand how to drive intent across different channels and touchpoints throughout the customer journey
  • To harness the power of analytics for actionable advertising performance insights and reliable forecasting
  • Local brands have created and delivered personalised experiences at scale

 

Presenter:
Danielle West
Senior Solution Consultant
Adobe
 

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralised assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.