ADOBE EXPERIENCE CLOUD WEBINAR SERIES

On-Demand Webinars

Digital Marketing Webinars by Adobe

Campaign 101: Sales and marketing alignment to personalise your customer experience

 

Your customers' expectations are higher than ever. They want deeply personalised and relevant experiences. Create real time, one-to-one experiences at scale by leveraging automation and the rich data capabilities of Adobe Campaign and seamlessly integrating it with your CRM system. It is about aligning sales and marketing teams and orchestrating meaningful experiences throughout the customer journey. 

Learn about how you can:
  • Drive consistent messaging across the customer lifecycle
  • Enable full ‘end-to-end’ campaign analysis and ROI reporting
  • Achieve a holistic view of your prospect and customer data
  • Enhance customer relationship while you align sales and marketing processes
 
 
Presenter:
Xavier Faures
Senior Solution Consultant
Adobe

 

 
Be at the frontier of accelerated collaboration

 

In the era of experience businesses, marketers and creatives must work quickly to design, manage and deliver compelling digital customer experiences on all devices and across channels. With the explosion of touchpoints, even seasoned creative and marketing teams struggle to streamline coordinating efforts across teams to efficiently deliver timely and personalised content at scale. Hear how you can deliver captivating experiences to your customers by providing creative freedom with brand consistency and curated content. 

Find out how you can:
  • Accelerate collaboration between creatives and marketing through a centralised asset repository
  • Save time and reduce cost for creatives cost and campaign launched while retaining creative freedom
  • Turn disjointed content into seamless, targeted experiences that keep your customers engaged
 
Presenters:
Ivy Lim
Senior Solution Consultant
Adobe

Nelson John
Senior Solution Consultant
Adobe
 

 
2018 Digital Trends: A year of customer experience and artificial intelligence

 

Thanks to nearly 13,000 marketing, creative, and IT professionals worldwide, we know there’s no doubt in the digital trends. Focusing on the customer experience remains as the top priority for most companies. Personalisation plays a key role as leading organisations strive to make compelling experiences with the integration of artificial intelligence and cloud-based technology. 

Look ahead of what’s top of mind for the majority of your peers and prioritise your next big moves.

Scott Rigby, Head of Digital Transformation, Adobe APAC, shares his tips on the 2018 Digital Trends, which include:
  • Integrating cloud-based technology and artificial intelligence to deliver personalised real-time experiences
  • Adopting a ‘cross-team approach’ with customer at the heart of all initiatives
  • Investing in well-designed user journeys that facilitate clear communication
     
Presenter:
Scott Rigby
Head of Digital Transformation, APAC
Adobe
 

 
Achieving personalised ad experiences with Adobe

 

Expand your reach to acquire new customers and retain them by delivering exceptional experiences.

Today, brands who differentiate themselves with relevant, personalised customer experiences across channels are the most successful at driving loyalty. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. 

In this webinar, you will learn how:
  • To automate digital advertising and strategy for advanced segmentation and personalisation
  • To understand how to drive intent across different channels and touchpoints throughout the customer journey
  • To harness the power of analytics for actionable advertising performance insights and reliable forecasting
  • Local brands have created and delivered personalised experiences at scale

 

Presenter:
Danielle West
Senior Solution Consultant
Adobe
 

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralised assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.