Driving customer adoption and success by managing your cross-channel experiences at scale

Adobe Innovation Session
The Adobe Innovation Session has concluded
When weighing, comparing, and ultimately purchasing based on experiences, consumers do not distinguish between massive enterprises and family-owned firms, nor between temporary sites for a product launch and the polished omnichannel experiences of a world-wide brand. This is putting an extra pressure on organisations to dramatically improve their competitiveness. Previously, competitive advantage concerned what happened before the engagement with a customer or prospect – manufacturing efficiencies, supply chain optimisation, etc.

In the age of the customer, it turns completely around, and is determined by what happens during and after the prospective buyer enters the picture, in the quality and value of the customer experiences that organisations offer. However, even though nine out of ten marketers believe that customer experience will soon be the primary source of business competition, more than 81% of the firms in a global survey admitted they have seen customer experience initiatives fail in the last three years.

Attend the Innovation Session and walk away with the information you need to empower your team with the cutting-edge features of a unified digital platform – one that helps your team create and manage content at scale, deliver interactive experiences, and measure content effectiveness across the entire customer journey.  
Adobe experts will share best practices and live examples on how to:
  • Go to market fast and minimise cost of ownership
  • Start small and scale as you become more successful
  • Improve the efficiency of your digital teams



Thursday, 21 March 2019 
8:45 AM – 12:30 PM PHT


Narra D, Level 4
Shangri-La at the Fort, Manila
30th Street corner 5th Avenue
Bonifacio Global City, Taguig 1634,
Metro Manila, Philippines
Open in Map


Hiro Awanohara
Senior Product Manager and Regional Evangelist

Yip See Wai
Principal Solution Consultant