Design plays a central role in virtually every business. Its applications are limitless. Whether design is used to create new products, to define operational processes, or to stage fantastic experiences – design creates differentiation. And differentiation helps companies win.
In this 45-minute webinar, Forrester Principal Analyst Tom Mouhsian will discuss how design-led companies like Nike approach design as a combination of art and science, while others like DBS Bank in Singapore have embarked on a mission to adopt design-thinking on an institutional level. Adobe Solution Consultant, Nelson John, will discuss how you can delight your customers using creative platforms available today to accelerate content creation cycles, lead by design and become an experience business.
Tuesday, 5th September 2017
2pm to 2.45pm (SG, MY, PH) | 1pm to 1.45pm (TH, ID,VN)
Principal Analyst serving Customer Experience Professionals (Presenting in Malaysia)
Tom is Forrester’s Principal Analyst based in Singapore, serving Customer Experience (CX) Professionals across the APAC region. His research focuses on the role of Customer Experience in driving differentiation and competitiveness amid the rapid growth of consumerism and the underlying social, mobile, and digital customer behaviors. In addition, Tom writes about disruptive business models that apply human-centered design and value co-creation to produce a winning combination of superior CX in conjunction with clear business value.
Solution Consultant, Adobe