Hit the bull's eye. Every time. With every segment.

Identify customers more effectively across all your channels with integrated customer profiles and customized segments. When you know your customers, interests, demographics, and channel preferences, it’s easier to create personalized experiences that get noticed.

Visual segmentation tools

A single visual environment seamlessly brings together channel workflows and targeted segmentation, so you can easily build personalized customer journeys.

Dynamic list selection

Your contacts are automatically added or removed from segments in real time as customer profiles change, allowing you to adjust strategies on the fly.

Integrated customer profiles

Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalized offers as your customer’s preferences change.

Experience the culture of success with cross-channel campaigns.

Hostelworld, the largest online hostel-booking site, creates timeless experiences for passionate travelers with Adobe Experience Cloud.
“Even though we’re sending out so many more emails, we’re
seeing lower unsubscribe rates and higher click-through rates. The difference is that we’re using segmentation to target customers with only the deals and information that they’ll find interesting.”
— Otto Rosenberger, CMO, Hostelworld Group

Customer loyalty begins with trust and ends with ROI.

Join Adobe, Peppers & Rogers Group, and 1to1 Media for The Impact of Personalization and Trust on Customers’ Wallets, an on-demand webinar that discusses tangible ways to advance your personalization efforts.

Explore all of our solutions.

Read our use-cases for best practices in Campaign.