Everyone loves getting exactly what they want.
Present the kinds of relevant and personal experiences that keep your customers coming back.

Easily set up and run tests — even several at the same time — to determine the best offers, messaging, and content.

Personalize each visitor’s experience using automation and machine learning algorithms.

Dynamically create workspaces for your teams, and manage roles and permissions for each member.

Reengage your app users with location-based targeting and by testing experiences.

Search&Promote
Understand what your customers want by seeing how they navigate through your site.

Automatically deliver content and recommendations using historical and affinity data.
Profiles and audiences
Create a single profile in Adobe Experience Cloud that you can share between solutions with the check of a box.
Multivariate testing
Use simple multivariate tests to get a clear understanding of the best opportunities for delivering targeted content.
Use preset or customized rules, including those defined by visitor location, to target content to a specific audience.
Analytics for Target
Sync customer data with Adobe Analytics for better targeting and more precise test filtering.
Adobe consulting services
Get best practices and industry-leading support from Adobe consultants.
Learn how to solve business problems.
Read our use cases for best practices in Target.