Dynamic Content

Set up rules to match offers and images to recipients based on custom criteria. This helps you scale the offer-matching process and quickly link personalization rules to specific content types.

One message. Countless ways to say it.

No two customers have to receive the same message. But that doesn’t mean you have manually create all the different versions yourself. To get the most out of every email marketing campaign, Adobe Campaign gives you a way to deliver custom content that speaks to customers on their level.
With dynamic content, you can set up rules within an email content block to reveal or match different content to each recipient based on custom criteria. Use this feature to include content and images that are more relevant to certain customers and to efficiently automate the offer-matching process at scale.

See what makes it work.

Define rules
Ensure that recipients receive different messages according to the rules that you decide. Create campaigns and offers with dynamic content within each type of message.

Use an expression editor to define the order of priority for dynamic content, ensuring that the most important content reaches the right customers.

Navigate between the dynamic content of an image block or a block of text, making it easy to track changes from one place, and see what each message will look like for each recipient.

Powerful integrations
Integrate Campaign with Adobe Target (or other products that offer dynamic content capabilities) to personalize content based on location or open time.

Learn more about dynamic content in Adobe Campaign.

Amplify your content.

Learn how Adobe Target works with Adobe Campaign to deliver dynamic images through email based on recipient’s attributes and location in our tutorial video.

Watch now

See related features.

Email creation

Quickly create and edit beautiful, personalized and responsive emails in a variety of ways that meet customers on their terms.

AI-powered emails

Powered by Adobe Sensei, this feature analyzes subject lines and predicts open rates based on length, sentiment, and relevancy.

Multilingual emails

Use what you know about your customer to determine language preferences. Then adjust or translate email content based on those preferences.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.