Behavioral targeting

Target based on behavior like previous visit patterns, product interests, searches, purchases, campaign exposure, and campaign responses, as well as if a visitor is a new or return visitor, or if they’re a prospect or already a customer. Use this information to launch more effective campaigns.


Act on their actions.

Your visitors tell you a lot — what they like, what they’re looking for, how much they want to spend, and so much more. And you want to use these critical pieces of insight and intelligence, so you can ensure you connect your customers to the right experience at the right time — every time.

Behavioral targeting lets you set up rules to deliver personalization based on what your customers do — how often they visit, how long they visit, how much they purchase, what days of the week they visit, and much more. By aggregating action data as part of your profile data set, you can use it as criteria for better personalization. And because visitor behaviors are changing all the time, Target helps you keep your visitor profiles updated at all times, so you can keep their experiences relevant and engaging in real time across channels.

See what makes it work.

Personalization based on any behavior
Adobe Target gets a full view of your customer data, including any behavioral data across your digital touchpoints for more fine-tuned personalization. For instance, personalize the experiences for returning visitors that visit the website at least three times per week, have a category preference, click on the second recommended articles, or visit the website between certain times on a certain day. Tailor the experiences for these visitors based on any behavior.

Omnichannel personalization
No matter which touchpoints your customers interact with, Adobe Target can deliver a consistent experience based on a single, progressive visitor profile.

Real-time personalization
Visitor behavior might change over time, and a visitor will no longer qualify for the same targeting criteria. With the data platform of Adobe Experience Cloud, Adobe Target ensures that this visitor will receive a tailored experience every time. No matter if they’re interacting with your brand from web, mobile app, Internet-connected devices, or more, the visitor will always have the right experience in real time.

Learn more about behavioral targeting in Adobe Target.

Behavioral targeting basics.

Check out our Adobe Target help page to learn more about behavioral targeting and how it helps you deliver personalized content to specific audiences.

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One activity, multiple audiences.

Target multiple audiences with a single activity. Experience targeting (XT) evaluates individual site visitors as soon as they enter activities, ensuring they’re served the right experience.

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See related features

One-click personalization

Tap into powerful AI — using one click to activate testing and personalization — to find the best-performing experience for each visitor.

Location-based personalization

Target customers according to both macro- and micro-location by delivering content relevant to both their general and specific location, all in real time.

Profiles and segmentation

Bring together time spent on site, browser history, age, gender, loyalty status, and more with Adobe Target. Then store it all in one progressive profile. Import your own data, like CRM, into the profile for an even larger understanding of your customer.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.