Five Reasons to Choose Adobe Audience Manager Over Salesforce DMP

Five Reasons Adobe Audience Manager is Better Than Salesforce DMP
1
Transparency
Adobe Audience Manager is a complete and transparent DMP solution out of the box. Audience Manager provides clearly documented technology and modeling methodologies, giving you added flexibility to achieve maximum value.
2
Identity Management
Adobe gives you a robust customer profile by connecting IDs across devices and channels, providing a persistent identity layer that gives you a unified view of your customers. You’re able to target mobile-first and emerging platforms, so you can evolve into a meet- you-anywhere brand.
3
Real-Time Activation
Adobe has dozens of real-time data partners tightly integrated with Audience Manager, helping you avoid costly latency periods that disrupt customer experiences. Live, native integrations between Adobe Experience Cloud solutions give you a truly 360-degree customer view at any moment. 
4
Privacy by Design
Adobe is tough on data loss, data leakage, and compliance issues that can cost you dearly. With Adobe, you get tight user-level management with preference settings and opt-out controls that help safely manage data from ingestion to activation. 
3
Time to Market
You can’t afford to wait to get your DMP fully operational. Audience Manager offers built-in features and capabilities that could require costly, time consuming customizations or additional services with other DMPs.
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