Everything you can imagine. New in Photoshop.
Create stunning images with the latest generative AI features, powered by the new Adobe Firefly Image 3 Model, now in the Photoshop (beta) app. Add, remove, and expand content, create lifelike images from scratch, and more.
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The new Firefly. Now smarter than ever.
With Firefly Image 3, you can create higher-quality images with better composition, photorealistic details, and improved mood and lighting. And now you can expand images, change aspect ratio, and match the structure and style of reference images.
You have to try it to believe it.
With simple text prompts in over 100 languages, you can generate images, add or remove objects, transform text, and so much more.
Text to Image
Generate images from a description. Guide style and structure with reference images.
Generative Fill and Generative Expand
Add or remove objects. Expand the image and seamlessly fill it in with matching content.
Find {{firefly}} inside {{adobe-apps}}.
Make amazing transformations in a snap with new features powered by {{firefly}} {{generative-ai}}. In just a few words, create new graphics, unlock endless color combinations, fill in or expand images, and produce dazzling text effects.
The next generation of {{firefly}}, new in {{photoshop}}
The latest release of Adobe Firefly takes photographic quality to another level. Create stunning, lifelike images with the most advanced {{generative-fill}} yet.
Generative Fill and Text to Template in Adobe Express
With the all-in-one content creation app for social posts, videos, PDFs, and more, you can use {{generative-fill}} to add, remove, or replace any part of your image. Plus, generate a template from a prompt with Text to Template.
{{text-to-vector-graphic}} in {{illustrator}}
Generate customizable, scalable vector graphics with a simple description and {{text-to-vector-graphic}}, powered by Firefly. Make icons, patterns, and more for brand assets, social graphics, and beyond.
Text to Image, now in {{indesign}}
Text to Image lets you create images with simple text prompts right inside {{indesign}} using Adobe Firefly models that are designed to be commercially safe.
Drive business results with generative AI.
Firefly is available in the Creative Cloud tools your teams already use, and with new APIs and Custom Models you can quickly create and deliver on-brand content at scale.
OUR APPROACH TO GENERATIVE AI
Creators first.
Adobe is committed to developing {{generative-ai}} responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As {{adobe-firefly}} evolves, we’ll continue to work closely with the creative community to build technology that supports and improves the creative process.
Enhance the creative process.
The vision for {{adobe-firefly}} is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.
Give creators practical advantages.
Trained on {{adobe-stock}} images, openly licensed content, and public domain content, Firefly is designed to be safe for commercial use. To ensure that creators can benefit from {{generative-ai}}, we’ve developed a compensation model for {{adobe-stock}} contributors whose content is used in the dataset to retrain Firefly models.
Set the standard for responsibility.
Through efforts like the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity, we’re standing up for accountability, responsibility, and transparency in {{generative-ai}}. We’re working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it’s used, published, or stored.
See what others are doing.
Tap into the Firefly community to remix other creators’ images, share your own, and find inspiration.
Questions? We have answers.
What is {{adobe-firefly}}?
{{adobe-firefly}} is a standalone web application available at firefly.adobe.com. It offers new ways to ideate, create, and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader {{firefly}} family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and {{adobe-stock}}.
{{firefly}} is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.
What is generative AI?
What is Adobe doing to ensure AI-generated images are created responsibly?
As part of Adobe’s effort to design {{firefly}} to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.
This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators, and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.
What are some uses for AI generators?
AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we’re building Firefly to supplement the tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures, and more.
For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools.
How do AI art generators work?
Which {{creative-cloud-apps}} have Firefly?
What is the {{adobe-firefly}} Premium plan?
What are generative credits?
What languages does Firefly support?
What if my prompt isn’t accurately translated?
How can I try Generative Fill or Generative Expand?
What is the difference between Firefly Image models?
Where does Firefly get its data from?
The current Firefly generative AI model is trained on a dataset of licensed content, such as Adobe Stock, and public domain content where copyright has expired.
As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
As an Adobe customer, will I have copies of my content included as part of the Firefly model?
As an Adobe customer, will I have my content used automatically to train Firefly?
What is Adobe’s approach to ethics in generative AI?
Does Adobe plan to compensate {{adobe-stock}} contributors whose content is used in the dataset to train Firefly models, and what will the compensation plan look like?
What is Adobe doing to ensure that Firefly is commercially safe?
Can I use Firefly-generated outputs in commercial projects?
What is {{adobe-sensei}} GenAI? How does it relate to Firefly?
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