Your video should inform as well as impress. Let new recruits know where and how they can find you and make sure that you give them important dates for open houses or other events at your sorority, when rush happens and the date of Bid Day.
Background music should be a constant presence in your video. Choose something that illuminates the character of your house and personality of your chapter without being too obtrusive.
Make a video that wows new recruits.
Good recruitment videos look and feel professional. There’s a place for casual mobile phone footage, especially when it comes to candid shots and footage of your events or activities. However, it could be worth it to bring in a professional videographer to make the house look as good as possible or to film testimonials from current or former sorority sisters.
When you make your video, decide if it’s going to be something you use for a few more years or if it’s something you’re making for just one specific sorority rush. If your video is for only a single rush, consider showcasing more sophomores and juniors in it. New recruits coming straight from high school will spend far more time with them than seniors about to graduate.
Your budget will also dictate what you can put in your video. Professional videography and editing, as well as elements like drone shots of your sorority house, will need additional funding from your chapter’s or national organisation’s budget. Based on what you have available, prioritise what professional shots will be most effective for your recruitment video.
Show off your sorority with Adobe Premiere Pro.
Professional video editing software like Premiere Pro can make a big difference in how your video turns out. Spotlight the sights, sounds and experiences of your chapter through the power of video editing, music and storytelling and you’ll help your sisterhood thrive in the coming school years. From Chi Omegas at the University of Miami to Delta Gammas at Ohio State, the right video will help you to find new members to fit in perfectly with your house.