I think about the impact on the business in two ways. First, the system streamlines collaboration between product teams, brand teams and marketing teams because it provides reusable digital assets and consistent documentation. It also provides a historical context on what’s been done in the past while allowing you to design for the future.
Second, the design system is a kind of curator that represents how the company’s values manifest themselves in the products we design. That can mean the colours, type and iconography we use remind users of what we stand for and gives a sense of inspiration and belonging. Of course, we have to balance the curatorial role against the practical needs of people in our company who want more efficiency, productivity and the ability to crowdsource their insights within the design system.