Personalised long-form marketing content

Make long-form marketing content ready for last mile personalisation and multichannel delivery at scale.

Personalised long-form marketing content

Create and deliver content tailored for your customers

Organisations need to ensure that every interaction across touchpoints is tailored to their customers’ interests. Some common obstacles that come in the way of this endeavour are:

Explosion of marketing channels: Managing personalisation for huge volumes of content and delivery variants becomes a big challenge.
Lack of personalisation for long-form content: While most CMSs allow personalisation across short-form marketing content, the lack of intrinsic ‘intelligence’ in long-form marketing content restricts marketing teams to dynamically serve up content snippets based on audience profiles.
Need for advanced authoring capability: Marketers are looking for a more powerful authoring experience which can enable content reuse.

This leads to the experience falling short of expectations when customers look for relevant information. It’s high time content marketing teams figure out a truly scalable solution for this.

Adobe can help

XML Documentation for Adobe Experience Manager gives teams a user-friendly and powerful authoring platform for creating long-form content that is granular, structured, presentation-agnostic and variant-free. It ensures:

Powerful authoring: Author structured content easily to enable efficient content reuse.
Scalable personalisation: Structured content adds the extra layer of intelligence that can be leveraged while delivering information to customers across channels for a truly personalised experience at scale
Omnichannel experiences: Engage customers across the entire journey by delivering content across websites, mobile apps, knowledgebases, CRM platforms, IoT apps, chatbots, PDF, HTML5, EPUB, Kindle and more

Take the next step and try XML Documentation solution to add value to your Adobe Experience Manager investment and your business.