Solving the Content Paradox: Less is More

All organisations face similar challenges while trying to create the highest quality content possible on time and on budget. The trick to being successful is paradoxical. The answer to high-quality content that is on time and on budget, is not a matter of ‘more content’. Doing so will lead to overworked content creators, while simultaneously diminishing the value of the content.


Author: Bernard Aschwanden and Jacquie Samuels


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