Social ad management

Effectively create, manage, and optimize social ad campaigns on Facebook and Instagram at scale with Adobe Advertising Cloud, using unique data signals to maximize impact.

Manage social campaigns, no matter the scale.

Confidently create, manage, optimize, and scale ads for Facebook and Instagram using our unique preview environment, which enables you to safely edit ads in bulk prior to launch. Take performance to new levels with our portfolio budget optimization feature.


Continue marketing across touchpoints and channels.

Retarget to high-value audiences with Search Retargeting and Dynamic Product Ads on Facebook. Drive cross-channel insights with integrated workflow, optimization, and reporting interfaces for social, search, and display.


Inform your social ad strategy with integrated analytics.

Use metrics from your websites through Adobe Analytics to better inform social ad buying and optimization, and get real-time metrics on your social ads.


Extend your reach with global marketing partner programs.

Adobe Advertising Cloud is a badged Facebook Marketing Partner and Instagram Partner with Ad Technology specialty.

See how our customers are strengthening the impact of their social ads.

Using Adobe Advertising Cloud, Thomson tested creative content at scale, gaining insights on cross-device exposure that elevated conversion intent.

Learn how Sears Canada uses Adobe Advertising Cloud to grow their business on Facebook® and improve efficiencies with data.

See how the insurance and banking group increased the performance and conversion of their Facebook ads with Advertising Cloud.

Facebook advertising can benefit customers and marketers.

Take a look at the ADI Digital Trends report to learn how to increase click-through rates on Facebook’s paid social ads.