Adobe Experience Platform

Put your data to work in real time.

Put your data to work in real time.

Adobe Experience Platform helps you deliver the right experience every time by transforming all your data into robust customer profiles that update in real time and AI-driven insights you can activate in every channel.

Mac screen showing AEP unified profile map
Explore Experience Platform
Screenshot of Profile section on AEP.
Create powerful customer profiles
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Bring in data from multiple sources to create and enhance real-time customer profiles.

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Make data more easily understood through standardized XDMs and data validation.

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Use your real-time customer profiles start personalizing experiences. 

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Activate profiles across devices and channels with our dynamic identity graphs.

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Enrich data to uncover insights
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Streamline data analysis with custom, imported, or out-of-the box data science models.

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Run machine learning models at a central omnichannel data source to get insights faster.

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Perform SQL query analysis with data from multiple channels and platforms.

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Visualize data using built-in integrations with BI tools.

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Integrate with an extensible platform

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Connect with an open platform to start fast and advance into the future.

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Enhance product performance by building new services and custom cloud applications.

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Connect non-Adobe products and destinations through REST APIs.

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Extend Experience Platform into your own environments and data lakes.

Diagram showing AEP delivering experiences faster.
Deliver experiences faster
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Look up and activate customer profiles and segments in milliseconds in any system.

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Audit your tags to maintain personal, timely, consistent experiences across channels.

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Send data to our real-time, global Edge Network, and then to any solution in any format.

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Bring in location data to deliver the right experience to the right person at the right time.

Screenshot of an AEP showing a data governance policy violation modal.
Build customer trust
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Ensure your data is used in line with usage constraints like privacy, contracts, and policies.

 

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Keep customer data safe with secure cloud tech from collection to storage and beyond.

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Use personal data responsibly by respecting consumer privacy.

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Support your privacy readiness in Adobe products.



New application services, powered by Experience Platform

 

Experience Platform delivers powerful application services with unprecedented functionality.

Behavior-driven insights

Behavior-driven insights

Analyze cross-channel customer interactions in one interface.

Personalization in real time

Personalization in real time

Activate real-time customer profiles for instant personalization.

Customer journeys at scale

Customer journeys at scale

Create individual journeys that adapt to customer behavior.

Intelligent optimization

Intelligent optimization

Build artificial intelligence into every workflow.


How Adobe Experience Platform works

Data is ingested by Platform, then standardized, organized for intelligence and profile creation, then activated to any system of action — all in real time.

AEP Overview diagram

Forrester report preview
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We’re a Leader in digital experience platforms

Download the report to learn why Forrester named Adobe Experience Platform a Leader.

Forrester logo

We’re a Leader in digital experience platforms

Download the report to learn why Forrester named Adobe Experience Platform a Leader.

Forrester report preview

Related content

Request an Experience Platform demo.