You’re never too big for control and simplicity.

Adobe Buying Programs are ideal for large organizations that want to get the right tools into the right hands in an efficient and cost-effective manner. Those programs — including the Adobe Value Incentive Plan (VIP) and the Adobe Enterprise Term License Agreement (ETLA) — provide a host of options for purchasing, deploying and managing multiple licenses of essential software.

“The significant difference with Adobe Creative Cloud for enterprise is how much simpler it is to manage our licenses. We’re always on the hunt for acquisitions, and with Adobe Creative Cloud for enterprise, we can easily add additional seats if and when we need them with a clear understanding of cost.”

— Shaun Gray, product and customer support manager, Information Technology, Wellcom

Meet your unique enterprise-wide needs with VIP or ETLA.

VIP for dynamic workgroups and organizations

VIP is a flexible subscription licensing program designed for organizations that have changing needs. It’s an ongoing membership program — based on a subscription term chosen by the member — that provides volume licensing discounts and license management features, making software access quick and easy. The program also includes VIP Select, a loyalty rewards level with even greater savings.

Learn more about VIP ›

ETLA for stable or growing organizations

With ETLA, organizations can create an agreement to deploy licenses throughout the enterprise over a three-year term. Once the software subscription needs are defined, the organization will make three predictable annual payments on a set anniversary date. Deployment is simple and allows the organization’s IT Admin to build customized deployment packages and apply the latest updates when ready.

Learn more about ETLA ›

Quick snapshot of VIP and ETLA


VIP: Transactional purchasing

ETLA: Consolidated purchasing




Stable or growing


1–3* years

3 years


Transactional, decentralized

Discount on all purchases



Annual consolidated ordering

*3-year commit available through VIP Select. Learn more ›

“With Adobe Creative Cloud for enterprise, we can quickly and easily add employees to projects as needed, keeping us focused on delivering great results for clients, rather than worrying about costs.”

— Kartic Srinivasan, senior vice president, 2adpro  

Want to know more?

Find out how Adobe Buying Programs can help your organization.


Call Adobe at 800-915-9428

or your Adobe Authorized Reseller.