Cross-channel content: Create once. Delight everywhere.  

Customers want consistent, relevant experiences no matter where they are, or which device they choose. With cross-channel content, you can create once and deliver beautifully across web, mobile, apps, IoT, single-page applications, and in-venue screens — without the need for developers, or the extra effort.

Content that’s fit for any channel.

From smart phones and connected cars to digital bus stops and interactive retail stores, consumers have endless choices when it comes to engaging with brands. Not only are the number of channels and devices growing, but so are customer expectations. They want content created just for them, and they want it in the blink of an eye.

But if you’re manually creating content to for every screen, and adjusting that content for every channel, you’ll never keep up. Instead, you need an easy way to reuse content and experiences across channels and devices. A way to design content once, and automatically adjust for any screen, without waiting for developers to do it for you.

When you no longer have to worry that your layout might fall apart on mobile, or whether the image you’ve just uploaded will render properly on social, you can turn your attention to what matters most — delighting your customers with amazing content, right when they need it.

Adobe can help.

Adobe Experience Manager Sites helps you create exceptional experiences across every channel, without having to start from scratch with every layout. Because the authoring and publishing layers are independent of each other — also known as a hybrid architecture — you can design once and publish everywhere, including to IoT devices and single-page applications.

This also means that marketing and developer authors can collaborate and simultaneously edit content so you can deliver amazing experiences faster. And, with content as a service, you can automatically push content out to any channel, making it easy to be wherever your customers expect you to be. And when that happens, there’s no need for them to go anywhere else.

Watch cross-channel content overview

“Adobe Experience Manager gives us a central platform for delivering digital experiences that are relevant across all local customer touchpoints. This enables us to be much more efficient in our operations.”

Oliver Simmersta, Enterprise Architect, SPAR ICS

Cross-Channel Content Features

Explore other benefits

Web Content


Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.