Adobe® Social gives you powerful and flexible ways to assign roles and permissions, so you can choose exactly how your social, customer service, and community teams interact with fans and followers. Specify who can publish content, who moderates customer comments, and more. Meanwhile, CMOs and general managers can get a more holistic view of metrics and how social activities are performing.
Between different regions, product lines, and so on, your organization has dozens, if not hundreds, of social accounts. Assign a page or groups of pages to a specific person or team to make sure all profiles are managed and moderated properly.
Categorize stakeholders and assign social media management responsibilities based on job function, location, product line, or department. Make sure only the right people have access to help ensure compliance across your organization.
Establish the proper oversight by determining which pages or content require approval. Create corresponding multi-level workflows to make sure no posts are published without appropriate permission.
Social is mobile. Make and monitor posts wherever you are through the mobile-compatible interface.
Keep a record and manage all your social content according to various compliance requirements.
Establish content collaboration workflows that ensure compliance with brand guidelines and industry regulations. Annotate, comment on and share social reports and insights with other Adobe Marketing Cloud users.