In Forrester's first-ever Wave Report for online testing products, Adobe® Test&Target™ had the highest-rated product strategy and one of the highest current product offerings ratings.
CIO magazine, Adobe (May 23, 2011)
View a webcast by CIO magazine with Adobe Senior Vice President Rob Tarkoff and financial services company Investment Café on today's customer experience imperative.
Jim Sinur, Janelle B. Hill (Oct 18, 2010)
Forrester Research (Jun 01, 2010)
Financial services companies lose business because of bad customer experience, and while customer experience is worst in the financial services industry, these problems are fixable.
Forrester Research (May 01, 2010)
Globally, companies are losing business because of bad customer experiences, and while expectations and satisfaction differ across world markets, one thing is clear: European companies are out of touch.
In this 60-criteria evaluation of web conferencing vendors, Adobe is recognized as a Leader. Forrester states, "Adobe offers the best user experience."
Forrester Research (Apr 21, 2010)
Ultimately, HTML5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.
Forrester Research (Feb 19, 2010)
To understand what companies are up to in their customer experience endeavors, Forrester surveyed 141 executives from large North American firms.
Forrester Research (Jan 28, 2010)
In this study, consumers evaluate customer service experiences across 14 industries.
Forrester Research (Jan 11, 2010)
Forrester's third annual Customer Experience Index analyzes the degree to which firms are effective at delivering good customer experiences and provides recommendations for building a customer experience discipline.
Watch commentary on new research about the benefits and drivers of delivering superior customer interactions with Adobe president and CEO, Shantanu Narayen, and Karl Gouverneur, CTO of Northwestern Mutual.