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Advanced Analysis with the Adobe Experience Platform and R
Trevor Paulsen, Jessica Langford — Adobe
The Adobe Experience Platform provides a rich source of digital customer interaction data from all the Adobe solutions as well as other data you might need to analyze your customers' journeys. Whether you're new to R or an expert, you'll learn how to make exciting data discoveries using interactive visualizations and sophisticated machine-learning models.
In this session, you'll learn some of the following:
- Connect R and query the Adobe Experience Platform using Data Science Workspace and the Adobe Platform Query Service.
- Richly analyze your customer journey using R and the open source visualization software Plotly.
- Combine multiple sources of data into your machine-learning workflow.
- Integrate the output of your machine learning into Analysis Workspace through Customer Journey Analytics.