After a brief introduction to raw data, including last-touch processed attribution, gain a better understanding of how marketing channels are processed and work — all with the goal to improve your ability to interpret, validate, and troubleshoot marketing channels using raw data.
In this session you will learn about the following:
- An introduction to processed attribution
- How marketing channels work and common "gotchas" and discrepancy drivers
- Marketing channel raw data analysis and troubleshooting tips