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Behind Every Good Report Is Good Data

Khurshid Alam, Brian Topham — Adobe

After a brief introduction to raw data, including last-touch processed attribution, gain a better understanding of how marketing channels are processed and work — all with the goal to improve your ability to interpret, validate, and troubleshoot marketing channels using raw data.

In this session you will learn about the following:

  • An introduction to processed attribution
  • How marketing channels work and common "gotchas" and discrepancy drivers
  • Marketing channel raw data analysis and troubleshooting tips

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