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Preparing for Your Customer Experience Journey on Adobe Experience Platform

Sunish Verma — Adobe

Embarking on a customer experience transformation journey can be daunting. Where do you start, what are the pitfalls you need to avoid, who or what departments need to be involved, which enterprise shifts are required, and which ongoing initiatives or investments (Adobe and non-Adobe) are impacted? These are questions that many enterprises need answered before getting started. Let us be your virtual tour guide and help you figure out how to prepare for a smooth and beneficial experience with Adobe Experience Platform.

Learn about the following:

  • Organizational patterns and alignments that we see and how do you prepare for them.
  • Infrastructural patterns that we see, and understand how Experience Platform fits into your existing data infrastructure and implementations in flight. 
  • Experience Platform onboarding approaches and best practices.

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