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Data Science and Marketo Engage: A Match Made in ROI Heaven

Cathy Chang, Jake Schlan — Palo Alto Networks

The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line.

Leave this session knowing how data science shows up in these situations:

  • Nurture campaigns when discovering net new accounts and revenue opportunities with predictive LTV capabilities.
  • Segmentation powered by AI-driven audience profiling.
  • Predictive content campaigns served up through velocity scripting based on deep learning and NLP.
  • Lead-scoring models based on random forest machine-learning model usage.

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