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Challenge TV’s Status Quo! Insights for Disrupting the 2020 Upfront

Lindsay Teague — Adobe

Despite large advancements in data-driven TV planning and investment capabilities, buying en masse remains the favored tactic of most major agencies and brands rather than specifically targeting age or gender. Ad Cloud TV team members and innovative brand, agency, and supply partners share insights on activating advanced TV strategies in preparation for the upcoming upfront season.

Join us to learn about the following:

  • Planning and implementing a TV-everywhere approach, including linear, CTV, and addressable.
  • Deploying first- and third-party datasets and measuring key business outcomes across screens.
  • Creating unique supply partnerships to enhance targeting effectiveness.
  • Employing best practices and planning use cases to maximize your upfront investment.

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