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Incorporating Adobe Experience Platform into Your Enterprise Architecture

Klaasjan Tukker, Eric Knee — Adobe

Adobe Experience Platform is built to integrate into your enterprise stack. Learn about the integration options and how Experience Platform can help you realize real-time customer experiences while being an important citizen in your enterprise stack. Using Experience Platform APIs, you can bring consumer data into Experience Platform in real time and in batch. You can use the Real-time Customer Profile inside your enterprise applications to understand the behavior of customers across channels.

What to expect in this session:

  • Discuss architectural patterns that have been used in existing customer implementations, connecting into existing customer data lakes, enterprise systems, and systems of engagement.
  • Watch a demo on how you can use the base APIs to ingest, segment, and activate data using Experience Platform.

 

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