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Drowning in Data: Prioritizing Data for Today’s Cross-Channel Needs

Mike Hrin — Adobe

An abundance of data is a marketer’s dream, but in today’s world of extensive databases filled with rich targeting opportunities, how can marketers adequately prioritize the data they need to produce engaging customer experiences and frictionless technical performance? Get real tips and tricks from the Adobe Campaign Value Acceleration team for prioritizing and optimizing data to make your campaigns soar in Adobe Campaign Classic.

Learn about the following:

  • Critical considerations for designing with performance in mind.
  • Getting the most from the out-of-the-box data management power of Adobe Campaign Classic.
  • The next evolution in data management — preparing for the future today.

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