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Real-Time Audiences in Advertising

Nick McLachlan — Adobe | James Stewart — Realtor.com

In a world where customer expectations are at all-time highs, and the competitor is just a click away, legacy infrastructure that slows down data flows holds some brands back from achieving their true potential. Learn how the seamless data flows between Adobe Experience Platform and Adobe Advertising Cloud can help you stand out by enabling truly real-time audiences, more powerful segmentation, and insights you can act on.

In this session, you learn the following:

  • How to turn data into insights and insights into audiences through Adobe’s seamless workflows across applications.
  • How to use real-time audiences to meet and exceed customer expectations.
  • How to move advertising engagement data from the ad server to the DMP to inform truly omnichannel marketing messaging across paid, owned, and earned channels.

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