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Fill Every S.E.A.T. with Special Events Advanced Tactics

Michael Tucker — The Conversion Store | Christina Zuniga — Databricks

As marketers, most of us understand and potentially thrive on the pressure of events, including those online. Creating new and exciting ways to develop event programs is not only exciting, but it's a powerful way to understand purchase behavior. To show success, it's critical to properly capture and make good use of your attendee data in Marketo. In S.E.A.T., Christina Zuniga and Michael Tucker show you advanced tips to configure your Marketo Engage instance to nurture leads from your events.

In this session, you'll learn how to do the following:

  • Incorporate progressive techniques and cutting-edge technologies into your events.
  • Integrate and use Marketo Engage, CRM, and event management tools like ON24, GoToWebinar, and Cvent.
  • Interact with your attendees before, during, and after your event.

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