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mO.ops! - Teachable Moments in Marketing Operations

Anna Leary— Perkuto

If you don't have the right taxonomy, are speeding through builds, or have too many tools for your teams to use, martech — the cornerstone of every marketing department — can either hurt or help your team. Join this session to learn from many years of experience in the martech (and more specifically the Marketo Engage) world. The best tech stacks can thrive or falter due to human error. Join this session to learn the most common mistakes and pitfalls of martech and how to deploy safeguards.

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