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CSI Marketo Engage: Investigative Techniques for Solving Errors

Caitlin Poliksa — TPG

You can encounter a few different types of error messages in Marketo Engage. Perhaps it’s a red rickrack underlining a misspelled campaign name in a flow step. Maybe it’s a pop-up notification message, or simply an unexpected or unintended result. The trick to removing these unwelcome errors is to use Marketo Engage forensics to understand the cause, so you can get rid of them quickly.

Key takeaways:

  • Uncovering common issues that users come across.
  • How to locate the source of an error and fix it quickly.
  • Real-life examples of campaign failure notifications, unsubscribe not working correctly, smartlist errors, flow errors, alerts, scoring, and lead activity.

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